As a niche luxury Real estate firm, we specialize in developing strategies emphasizing their qualities to reach your target audience. We use either the traditional marketing and/or e-marketing.
Traditional marketing for the promotion of a property includes placing articles in the appropriate magazines thanks to our network of contacts, and creating brochures, direct mail, editorial and other forms of collateral.
E-marketing is dynamic and efficient, enabling us to have total control of the timeliness and cost-efficiency of the promotional campaign. We can fine-tune any message and deliver it in a moment’s notice. Through on-line analytics, we can monitor the response of a given site or e-mail, and make the appropriate adjustments.
A primary component of our strategy is utilizing the various elements of e-marketing to deliver your message on a number of platforms. This includes websites, microsites, newsletters, SEO strategies and social networks.
With e-marketing, we can turn prospects in the far-flung corners of the world into a target-rich environment.
- Web presence: We make effective use of website and microsites to promote your property on the internet. The websites are essentially beautifully designed electronic brochures, with more flexibility. We can build in video tours and set up a blog to provide property and area updates. The microsites are used to home in on specific property features, and are often send out in our e-blast to stir interest.
- Newsletter: We make effective use of e-blast to highlight a specific aspect of a property to pick interest of prospective renters and buyers. With this tool we can showcase the equestrian activities spotlight the nearby vineyards or accentuate other features that appeal to your target audience. E-blast are also a valuable source of lead generation.
- SEO: This important component of our e-marketing campaign enables us to optimize your property’s website and microsites, giving them a high ranking on the internet and expediting the process for people who are activily conducting on-line searchs for luxury villas. In addition to high organic rankings on the internet, there are also times were we may suggest and on-line advertising campaign to enhance your electronic foot traffic.